How do you bring the fun into your online event without losing the focus on your key messages and it becoming a distraction?
Clients have really had to step out of their comfort zones when transforming their face-to-face event into an online event. Conferences, awards and meetings, which may have been delivered the same way for years, have HAD to evolve to survive the transition. Moving to online has, in some ways, been like breathing fresh air into the same old tired event format. Now is the perfect time to guide your client that smidge further out of their comfort zone!
On our previous blog, Are your audience in the room?, we shared some ideas about how to maximise your platform and use third party apps to really engage your audience with the content.
Now, why not sneak in some fun elements for your attendees too?
If your attendees are having fun, it is more likely that they will stay engaged for the duration of the event. And fun doesn’t need to mean you are taking the focus away from your key messages – there are ways to combine them both effectively. Here are some great ways to do this!
During the pandemic technology has developed at a rapid pace, so the ideas below really only scratch the surface. Some will require more investment while others are free.
Most people love an element of competition and can make even the most switched-off attendee alert again.
Previously associated with event apps, gamification has evolved into the online event world as well. Grab audience attention and get them involved with some simple, effective ideas.
Lots of companies which offer gamification tools and apps will be have a cost associated, however many will have free entry-level options as well.
Pretty much everyone is on social these days and most events have a hashtag. Why not capitalise on this?
SocialWallPro has various options and packages available to suit the complexity and budget of your event.
Involve your delegates in making the most of visuals and imagery. This also adds a real element of fun to the event and if people are having fun they are more likely to be engaged.
Involve your audience with a hands-on activity. To give you a flavour of what can be implemented, we have delivered events incorporating some of these options:
We have all been on a wide variety of event hosting platforms, but after a while they might start to look a little samey. Also after a year of online events people are starting to crave seeing people again so wouldn't it be wonderful if you can replicate that online somehow?
Step into the world of AI and VR... you can set up virtual meeting rooms that look like meeting rooms. You can brand them, have outdoor space, reception lobbies signposting the different elements of your event. These options take your event to another level for the delegate experience. This really is at the higher end of your budget but might be just the thing your client is looking for.
As you can see there really are endless opportunities to be creative whatever your budget from low-spend gamification options right through to a super souped up platform interaction!
It really is an exciting time to be working on these events and seeing how willing the clients are to step outside the box. If you would like a chat with one of the team about your next event (online or in person) and suggestions we have for combining fun with focus at your next event please get in touch.