Event Technology Archives | ZiaBia

Supporting attendees at your online event

Recent government announcements stated that face to face meetings are, again, on pause for another six months. Therefore, we predict that more organisations, initially cautious and happy to wait for face to face to resume, will now move their events and meetings online. And with this change is the need to adjust how we are supporting attendees.

Like many people and organisations, Team ZiaBia have embraced the switch to the virtual event world – we are learning new things, talking to new clients and taking our business in a new direction.

People still want to meet even if it is via webcam - products and services must be marketed; awards need presenting; messages are to be shared.

 

Internal and external audiences

We are sure that your team meetings will have been one of the first to switch and one of the easiest to sort out technical hitches and confidence glitches!

While you can mitigate and provide support for internal teams it's trickier to support external attendees. If you don’t know your audience, you need to anticipate any questions they may have. If they are struggling to adapt or are a bit of a technophobe then that could be a lot of questions!

By now most people will have attended their first online event so likely to be familiar with the concept. But they may still be nervous.

 

Here are a few ideas on how you can build confidence in your attendees and make their transition to virtual as easy as possible.

How do I…?

This could encompass a variety of scenarios, for example:

 

I’m trying to connect…

 

Can you hear me?

 

That extra support

 

These are just a few quick ways you can support your attendees’ online experience. If you can demonstrate to your attendees your confidence in an online event, they will have the confidence to attend and participate. By setting expectations in advance, everyone will know what is expected of them on the day and this will make your attendees and feel more comfortable and enjoy the event.

If you would like to find out more about how you can ensure you are supporting attendees at your first (or next!) virtual event we would love to talk to you.

Coming soon we have the next in our 'technophobe' series 'How to support your speakers' 

ZiaBia’s tips on running fantastic online events

With more and more companies turning to online events to engage their customers and internal teams to communicate their messages, it is critical to get things right in this new world. 

We have pulled together the teams' experiences of setting up and managing virtual events into a collection of handy tips and insights, all broken down into logical segments. We have also incorporated the good, the bad and the ugly we’ve seen when attending quite a few virtual events ourselves.

One key thing to remember is that you cannot replicate a face to face event online, you need to change the format up and keep your audience engaged - be creative!

Make it interactive

Audience wellbeing

Engagement

Communications

Content and speakers

Technology

Follow up

 

So there you have it, a whole bunch of useful tips to help make sure your online events engage your audience and leave them wanting to know when your next event is.
ZiaBia is an events consultancy with experience delivering both face to face and online events for clients of all sizes, in locations around the globe.
If you want to know more about how we can help you, please get in touch and we’d be delighted to hear about what you’re looking to do and let you know where we fit in.

Audience engagement at events

How do you keep your audiences engaged at your event and not switched off? One of our clients asked us this very question so off we went to do some research.

When people attend conferences these days there is a level of expectation that they will be involved somehow in the content – whether that is in a Q&A, live polling, debate or other. Gone are the days of hours of death by PowerPoint….or not, but that’s another story! 

Firstly, the content should be relevant and interesting delivered by engaging speakers with varying session formats.

Then there is event tech - the choice is huge but there are broadly two options: a web-based audience interaction system or an event app.

Outline your objectives

You need to be clear on what type of audience engagement you want at your event, and this will differ by event type. Areas to consider: 

Both solutions provide audience interaction at events but in different ways:

An audience interaction system 

If the objective is solely to have interaction in sessions, then an audience interaction solution such as Glisser or Sli.do could be more cost effective. They are quick and easy to implement – both are web-based browsers not app based. Various providers and packages are available but broadly the following options are available:

Benefits for the conference organiser

Also, interactions can be anonymous – to you or to other delegates – the user decides how much information to share about themselves. GDPR happy!

An event app

For larger, more complex events with higher footfall then an event app could be the solution. We had a chat with Crowd Comms at The Meetings Show and followed up with them a few weeks later. They have two pretty cool app solutions: the exhibition app which is designed for larger or more complex events and the conference app for more standard conferences.

Broadly they are very similar – fully brandable, 9 widgets on the home page, lead generation and capture, audience engagement and interactive functionality, i.e., polling, Q&A, discussions.

Because the exhibition app is designed for more complex, high footfall events there is also the additional feature of attendance tracking. You set up a QR code which exhibitors or session room hosts can scan from the attendees’ device or attendees can scan themselves into sessions. All voluntary of course!

Both app options allow gamification, which is essentially rewarding required behaviours from the delegate. If you know where you need better engagement from your delegates you can gamify them.

Trigger points can then be built into the app so the user wins points when they display this behaviour – adding a profile photo and information, visiting exhibitors, looking at pages/other areas on the app, messaging other delegates or taking part in polls for example.

What to consider

To see which is the best, most effective solution for your event you need to be able to answer these questions (and allow the supplier to quote!)

We are now working with the client to fully define their priority objectives to ensure they get the most out of their investment. But don’t have tech just for the sake of it, the data won’t give you what you need, and it won’t enhance the attendee experience.

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