Let's talk Audience Engagement - its 2021, and you have made the switch to online events. Congratulations – it’s fun isn’t it?
You have adjusted your agenda to make sure it works better online with short and snappy sessions; more breaks have been added, the format has been mixed up and your audience isn’t being ‘talked at’ throughout; presenters are using different ways of presenting – goodbye masses of bullet points, hello imagery, photos and video!
However, do you sometimes find it hard to ensure audience engagement? Are your audience even still in the ‘room’?
Sometimes there really is no way of knowing. Or is there?
Without a physical room it is super tricky to gauge the audience reaction and to invite them to participate in what you are doing. As an event manager, you need to be inventive to make sure your event is interactive, relevant and engaging!
We have been delivering online events for our clients, old and new, for nearly a year now, so we have a few tricks up our sleeves!
Here we share a number of tried and tested options for engaging the audience with your content messaging, ensuring everyone stays alert and achieving your event objectives.
Work with what your platform offers. If you are on a tight budget your chosen platform may already have engagement tools built in. Explore what they have and how you can utilise them to keep your audience engaged. Options are likely to include one or more of the following:
As you would with any aspect of your live event, make sure these elements are planned in advance. Your audience is more likely to engage when they implemented in a strategic rather than slapdash way.
Platform-provided polling can be fairly one-dimensional requiring prescriptive answers. So, while they do the job you could be missing some critical responses. To plug that gap, there are some fantastic web-based apps available, which add extra depth to your Q&A and polling options.
Slido has recently been integrated with MS PowerPoint so you don’t even have to toggle between screens to display real-time answers.
Information sharing. That is pretty much what every event is about. The trouble starts when some of that information is not the most attention-grabbing!
And with attendees now at home, or in part-empty offices, if the messaging isn't engaging then the distractions will creep in.
Luckily there are some clever tricks you can use to keep people alert and involved when you are attempting to share the mundane.
There is so much you can do to help your audience engage with the content and messages you are trying to impart. From the simple yet effective to the more strategic.
If you would like to talk to one of the team about how you elevate your delegates’ experience, we would be delighted to speak to you.